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The Marketing Web Developer role will be responsible for administering and updating the clients’ website and web applications to help achieve business objectives across multiple internal teams. The ideal candidate will have demonstrated experience with the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency, and maintaining brand consistency across web pages. His/her duties include communicating with marketing peers to determine their needs and design preferences, applying client brand standards, creating code for the front and back-end of a website, and running tests to ensure that all operational checks are validated.Candidates must be willing to work onsite in Columbus, Ohio (can participate in the hybrid schedule).
Job Accountabilities:
- Builds, tests, and optimizes a secure website to support the evolving business needs
- Provides continued maintenance support for website and other web properties.
- Collaborates with graphic designers, content authors, external vendors, services, and agencies to create a consistent online user experience that meets their needs and expectations
- Performs routine site audits, as well as ongoing maintenance, on a proactive and as-needed basis.
- Apply strong problem-solving skills and attention to detail to deliver experiences that engage our customers and accomplish marketing objectives.
- Maintain communication with team members and supervisors concerning the direction of the website.
- Collaborate with various stakeholders internally to build consensus and generate marketing content including, but not limited to, case studies, whitepapers, blog posts, e-books, social media posts, video scripts, infographics, emails and web copy.
Qualifications:
- BA/BS degree in related field or equivalent combination of education, certifications, and experience in areas of related disciplines
- 5+ years of relevant experience that includes at least 3+ years of designing for a digital-first (and mobile) environment
- Knowledge of Agile development methodologies and previous experience in a B2B marketing environment
- Proficiency in Webflow, including Webflow Designer, CMS management, and custom code integration
- Has worked closely with marketing or in a marketing organization in the past, can work well from a solid brief, and may have some experience working for a B2B business
- Proficiency in HTML, CSS, and JavaScript with experience integrating custom code within Webflow environments
- Has a mastery of web development and creating responsive interfaces that incorporate accessibility. Proficiency in building reusable code for future use and optimizing web pages for maximum speed and scalability
- Strong technical SEO background and expertise in optimizing SEO using tools such as Google Analytics, Google Search Console, and SEMrush
- Has experience supporting websites offered in multiple languages
- Has a firm understanding of key design principles and online user interface conventions. Developing features to enhance the user experience while maintaining brand consistency throughout the design
- Experience with content management systems (CMS) and marketing automation platforms (MAP) to support the execution of multi-tactic digital campaigns
- Experience with third-party integrations and automation tools (Zapier, Make.com, or similar platforms)
- Online delivery of PDF, Video, and other file types
- Experience working with web analytics platforms and creating web performance reports
- Understanding of network diagnostics and analytical tools
- Knowledge of version control systems (Git) for code management and collaboration
- Ability to troubleshoot and optimize web pages for function, security, and responsiveness
- Basic understanding of web security principles and secure coding practices
- Excellent written and verbal communication skills
- Ability to work independently and manage time efficiently
- Experience with performance monitoring tools (Google PageSpeed Insights, Lighthouse, Browserstack)
- Additional preferred experience with animation libraries (GSAP) and advanced JavaScript functionality
Reference: 1044769
Worried that you don’t meet every single requirement listed in the job ad? Studies have shown that individuals from marginalized groups are less likely to apply to jobs unless they meet every single qualification. Hive + Co. is dedicated to building a diverse, inclusive and representative workplace, so if you’re excited about this role, but worried that you don’t meet every requirement, we encourage you to apply anyways. We’d love to get to know you.